Matomo (formerly Piwik) is an open-source web analytics platform that serves as an ethical alternative to Google Analytics. It provides detailed insights into website traffic, user behaviour, and performance without compromising privacy. Organisations can self-host Matomo or use its managed cloud service, retaining full control of their analytics data. Built around GDPR compliance and transparency, Matomo embodies the principle that useful analytics don’t have to come at the expense of user privacy or data ownership.
