Privacy Policy

How we treat your information
We want to start by mentioning we do more than just say we take your privacy seriously. In fact, we’ve spent a great deal of time and effort making sure we’re doing the right thing – it’s in our name!

We first provide the following ‘TLDR‘ summary for our privacy policy – because hardly anyone speaks legalese.

Key points of our approach to privacy:

  • We’re passionate about user privacy and include our approach to privacy and using ethical technology solutions in our ethical statement.
  • We comply with GDPR and all other relevant UK and EU data protection legislation.
  • We are registered with the Information Commissioner’s Office (ICO) in the UK, reference ZB041811.
  • We do collect limited information about the users of this website, and people who contact us using it, for the purposes of scoping business, providing quotes and carrying out work for our clients. That’s it.
  • We provide secure ways of communicating with us for the privacy-conscious.
  • We have actively moved away from technology solutions that gather more data than they strictly need to in order to operate.
  • We don’t share your data with third parties (except where the law says we have to), and we hate spam.
  • We use the latest technology to encrypt and safeguard data.
  • We have taken steps to de-cookie our website, including replacing Google Analytics, Google Fonts and reCaptcha with lighter, more privacy-friendly solutions. As such, we don’t have a separate cookie policy any longer.

This privacy policy explains how we make use of and protect any personal data collected by us or provided by you in relation to your use of this website. It applies to you, the User of this Website and Ethical Pixels Limited, the owner and provider of this Website. We take privacy very seriously and suggest you read this policy carefully.

Who we are

Our website address is:

What personal data we collect and why we collect it

Contact forms

We use contact forms so that users can get in touch with us. By submitting contact forms, we will process the information you submit in order that we can reply to your message. Form submissions and subsequent replies may be retained in our email archives.

Spam Prevention

We use hCaptcha to prevent spam on this website. hCaptcha is a privacy-focused service that doesn’t sell personal data, collect only minimum necessary personal data and is transparent in describing the information they collect and how they use and/or disclose it. You can read their privacy policy here, and given our location in the UK, please refer to the ‘Notice to EU Data Subjects’ part of this policy.


We make use of analytics services to evaluate and improve our website’s performance, and to make sure it is working properly for our users. Our privacy-focused analytics solution does not store cookies on your device and is fully compliant with GDPR.


Only logged in users (administrators) should have cookies stored on their device, therefore we no longer have a separate cookie policy.

Appointment bookings

We use Calendly – a third-party appointment booking service – so that you can easily confirm appointments directly in our diary, for available time slots.

To book an appointment, enter the requested data and the desired date in the screen provided. The data entered will be used for planning, executing and, if necessary, for the follow-up of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy can be viewed here.

The data you have entered will remain with us until you ask us to delete it, revoke your consent for storage or the purpose for which the data was stored ceases to apply. Mandatory legal provisions, in particular retention periods, remain unaffected.

Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here.


We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (for example a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe. You can find their privacy notice here.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Embedded content from other websites

This site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. We bear no responsibility for the content of third-parties, nor how they use your data.

Who we share your data with

We don’t share personal data with third parties unless it is provided for a function described above. Visitor submissions may be checked through an automated spam detecting service.

How long we retain your data

If you fill in a contact form, the information you submit is retained only as long as is necessary for the purpose it is gathered (mainly to respond to your enquiry), or one year, whichever is shorter.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you filled in a contact form on this website, have an account on the site, or have left comments you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact information

You can contact us using this website if you want to query anything regarding this policy, or how it relates to your data.

Last updated: September 2023

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