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User Experience (UX)

Creating digital experiences your customers will ❤️

What is User Experience?

User Experience (or UX for short) is a methodology for understanding the different people who use your products, services, or website and then designing experiences specifically around their behaviour and motivations. Find out why UX is important for every business.

Just like in the offline world, people behave in different, sometimes unexpected ways online. You can’t always guess what the users of your website will do until you let them loose on it. Thankfully, we know what signals to look out for that can help you understand these behaviours and design better solutions.

Sometimes, the way websites are designed is cumbersome, and people find quicker ways, just like in this example of a pavement making people walk the long route. Users take the quickest path, that of least resistance.

Sometimes, websites are designed to intentionally force certain behaviours, but people inevitably find a quicker way.

Taking the time to understand your users, plan around them, design solutions for them and (critically) test these solutions can create huge benefits for your business and your customers. You can read more UX insights or explore this page further.

The benefits of UX

The benefits of User Experience Design

There are few hard and fast rules when it comes to people’s behaviour, but our rule of thumb is that when you take the time to understand your customers and design solutions for them, you should see an improvement in three key areas:

😀

Customer Satisfaction

By spending time to make things easier for your users, you make them more likely to return again and again, and rave about you to people they know.

💷

Lower
costs

When users can complete their desired actions, they are less likely to contact you for help, or to complain. This reduces the load on support staff and allows you to focus your time more effectively.

📈

Increased
sales

UX removes barriers for your users. Fewer hurdles mean that they are much more likely to make it through your registration form, online checkout or contact process.

Trusted by some amazing organisations

Select a logo to see a corresponding case study, where available.

All case studies

Our UX Specialisms

These are just some of the steps we take to deliver a great experience. Not every one will be applicable to every project or situation, instead we talk through your needs and individual circumstances to design a programme of work that fits with your needs and budget.

User Research

User Research is important to inform the decisions you make when considering Experience Design. Good practice can only take you so far, sometimes you need to hear what your customers want directly from them.

Personas

Personas are fictional representations of your user types. Built using insight from real people, they’re a great way to remember and focus on the needs of the most important people – your customers – and ensure that everything you do is done with them in mind.

IA

Information Architecture is the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability. Easy navigation means easy to use.

User Journeys

Not every user does the same thing when navigating through your website or app. User Journeys plot out the paths and actions so you can identify where to focus your attention and plan a programme of improvements.

Sketches

All great ideas start with a sketch. Perhaps on a napkin? We start all our ideas with sketches as they allow us to iterate quickly, demonstrate ideas and rapidly identify ideas that aren’t working to prevent your valuable time and effort going down a rabbit hole.

Wireframes

Quicker and cheaper to produce than designs, wireframes are drawings of your website or app that focus on the user interaction and journey, before time is spent designing them up properly.

Prototyping

Sometimes, flat designs don’t do the interactions in your website or app justice. Creating interactive prototypes is a great way to test the flow of your screens with your staff and users.

Customer Experience

Customer Experience is concerned with all the interactions that customers have with your brand, regardless of how they choose to make them. Online, offline, they should all be consistent.

Service Design

Service Design is like internal UX – it improves the lives of customers and employees by planning and organizing people, infrastructure and communications to improve service and interaction quality for customers.

What our clients think

"Ethical Pixels recently developed a new Stourport Town website for Stourport Forward. As a small organisation, we have found their advice and help invaluable. They proposed new ways of working and we have seen an improvement in the number of visits to the site, dwell time and click-through to new features. I have been particularly impressed by their ability to solve technical issues and even re-write parts of programmes to make something work for us. Larry’s knowledge and understanding of web and social media are extremely helpful, and it's good to know that someone will make sure that everything keeps working!"
Eliza Botham
Stourport Forward
"As a new consultancy, I needed something that was fresh and simple, and yet eye-catching that embraced the values of the business. Ethical Pixels was able to pull that together quickly and professionally. This was the first time I had needed to create a website and Ethical Pixels explained every stage clearly making the whole process very easy to understand. They even found us the green hosting option. I am very pleased with the result and would be very happy to recommend Ethical Pixels for design, branding and websites."
Russell Seymour
Seymour Associates
"It has been a pleasure working with Ethical Pixels. Very professional and the end result is a very useable and professional looking website. There was never a problem, only solutions. Also, the after-sales support is quick and never a problem. Would recommend their services to anyone."
Matt Green
Palace Drum Clinic
"Ethical Pixels was recommended to me by a client who was very happy with the website they had designed for her. I was particularly interested in their focus on user experience design and that really shows in the website they developed. I am thrilled with the outcome and know that when prospective clients go to the site they will find exactly what they need easily which was my primary objective. "
Nicole Johnston
Writing Tribe
"I was introduced to Ethical Pixels, who from the outset made the process very simple. They provided a complete solution with new branding and an intuitive, user-friendly website. Not only do I now have a professional business generation tool, but Ethical Pixels were also able to help me receive financial assistance from the local authority in the form of a grant. I would have no hesitation in recommending Ethical Pixels"
Brett Humphreys
Total Comm Solutions
"I highly recommend using Ethical Pixels for your website design if you want a customer-focussed product truly reflective of you and your business, at a reasonable price."
Michelle Dalton
Temple Row Wealth Management
"Ethical Pixels created a fantastic website for us here at Churchfields. Their professionalism, advice and guidance from the very start to finish has been spot on. It is a real pleasure to look through the new website and see the business and all its attributes so well presented."
Will Kerton
Churchfields Farm
"I would highly recommend Ethical Pixels to other businesses wanting a high quality and fit for purpose website and associated design service. I will be using them on an ongoing basis for my other projects and business."
Bethan Miles
The Impact Mentor
"Professional and knowledgeable at creating websites. The creation of our website was super easy from start to finish."
Arthur Dallimer
William Arthur Property
"Ethical Pixels made my experience of developing my website a very easy task. Their engaging style and clear concise instructions of how to operate setting up the structure of the website and providing content made the experience and results superb."
Charlotte Elmer
Elmer Coaching
"We were wowed with the result. On the strength of Ethical Pixels' great video, we have already secured 2 bookings representing 5 weeks of summer rental for 2019. Super work, thank you!"
Chris & Allie
Casa Cactus
"I am delighted with the photos. I’ve used them for a lot of online and printed promotional materials and they have helped me impress clients and win business. Ethical Pixels were a pleasure to work with. They understood what I was looking for and were also able to give good advice and add new ideas."
James Pritchard
London Wizard
"Ethical Pixels was wonderful and helpful with their UX review of my photography website. They were quick to respond to questions and emails and explained everything in detail. The report pinpointed the holes in my website and gave detailed recommendations of varying levels to implement. I would highly recommend them and would use them again."
Lisa Lander
Photographer
"Ethical Pixels has worked wonders creating a website for our charity event. The site looks very smart and is easy to use. Their response to requests for amendments has been remarkable and suggestions from them show a great degree of expertise and professionalism."
Philip Lovell
Gilbert & Sullithon
"Ethical Pixels has been so helpful with a UX review of our website and online processes. They have been speedy to respond to questions and emails and explained everything in clear and common sense ways. The report identified a number of areas for improvement which are now underway with their support and assistance."
Jared Hodgson
Hope at Home
"DON'T LOOK ANYWHERE ELSE!!! DON'T YOU DARE!! I promise you that Ethical Pixels will not only be the easiest, friendliest people to work with but will deliver exactly what you want, in an amazing timescale and a price that couldn't be beaten! stuff the price though...the value you will get is second to none...and I mean none! I cannot recommend Larry and the team highly enough on every aspect of the project journey... so stop searching and give them a call."
Gwion Humphreys
Real, Effective First Aid Training
"Amazing service and outcome. Larry and his team got a real understanding of our business and designed and developed a website that we are delighted with. Going through his process really helped us review who we are and what we offer. He was amazingly professional and efficient throughout and we feel we got real value for money. We would highly recommend Ethical Pixels to all."
Sally Cornelius
The Happy Ocean Company
"Ethical Pixels were an incredible help. I was starting a new business and they helped deliver the branding and website to such a high standard. It was a pleasure to work with Larry and we now have a continuous relationship for all our marketing,"
Giacomo Stevens
Urban Fox Construction
"It takes a real skill to get inside the heads of our users, and help us to understand them better. Not to mention design a solution that looks good while changing almost all the aspects of a site these users were accustomed to. We've had no pushback from our customers, which is almost unheard of for a project like this, and the UKGE website is now at the cutting edge. Ethical Pixels helped keep our team and suppliers user-focused and on task, we look forward to working with them on future developments."
Tony Hyams
UK Games Expo
"When you need creative turning around quickly, the only people to call are Ethical Pixels. We had a very last-minute requirement to develop some social and website banners, video and updates to our website. They understood our brief, advised on the best solution and was able to fit us in at very short notice without compromising on quality or delivery of service. We are delighted with what has been created and would highly recommend Ethical Pixels for design, branding and websites."
Jo Morgan
Prime Mix Marketing
"Working with Ethical Pixels has been a pleasure and the result achieved for my new company website has been remarkable. Larry is a consummate professional who prides himself on ensuring the customer receives a high-quality outcome that meets (or exceeds) their needs. He has a friendly and engaging style of working that takes you through the design, review, assurance and go-live process in a smooth and well-structured way. I fully recommend Ethical Pixels' services for all your company website needs. Many thanks!"
Chris Johnston
Lantos Business Solutions
"An excellent, reasonably priced service for our website. Recreated the vision we had perfectly and we are really pleased with the end result."
Zoi Pearce
CGT Tours
"The tenth-anniversary celebration of our organisation was the perfect time to refresh our brand and website with a more up-to-date and clearer feel. We knew of Ethical Pixels from some previous work and were confident they could deliver on what we needed. The final result was all the more remarkable given that we gave a challenging timescale. But Ethical Pixels managed the whole process from developing the concept, content management, to engaging a brand specialist and training for BASIS staff. The new website met all of our requirements and we have had nothing but positive responses from our members. I would be happy to recommend Ethical Pixels to others."
Russell Seymour
BASIS (The British Association for Sustainable Sport)
"Ethical Pixels developed a new website for my company. From the outset, Larry instilled tremendous confidence in that he immediately ‘got’ what we were trying to achieve. He was incredibly patient with our very rudimentary knowledge of technology, explaining everything in a language we could understand. He was highly efficient, getting back to us straight away on any queries, and came up with some really considered ideas. The result was a website we really love. I could not recommend Ethical Pixels enough."
Emma Steele
The Happy Ocean Company
"Ethical Pixels are real professionals, excellent project managers and extremely proficient in curating custom designed websites from the first ‘wire frame’ model to picking up our branding and building our completed site. "
Gary Howell
Morgan Walsh
"Ethical Pixels provided an excellent service. They were very quick, efficient and explained everything very clearly. I'm very pleased to have my business's website hosted with them."
Martin Bence
Castra Solutions
"Working with Larry and the team at Ethical Pixels has been an absolute joy. We were working to an incredibly tight timescale and the team delivered at every stage; quickly actioning requests, coming up with design ideas and suggestions and collaborating with me to drive the project forward to completion. It's my best website building experience ever, and I've built quite a few over the years. I cannot recommend them highly enough."
Sally Gibson
Dawleys
"A pleasure to work with from start to finish. Brought great ideas to the table and brought our ideas to life for us. 5 star service and 5 star people."
Nikola Salipur
NIKO Preston
"Brilliant. Ethical Pixels listened to what I - in very untechnical language - said I wanted and then used their skill and flair to produce a great-looking website. Quite rightly they told me when I was suggesting things that weren't recommended, explained why and offered an alternative solution. All in all a great service and I have no hesitation in recommending Ethical Pixels."
Ian Jarvis
Vertis Accounting
"I met with Ethical Pixels and outlined our plans for the short and long term. They came up with suggestions and mock-ups that were exceptional and exceeded our expectations for the look and content we were hoping for. The project came in on budget and in a shorter time frame which we were delighted with. Highly recommended and look forward to working with them on an ongoing basis."
Matthew Bayley
ProPix App

We’re consistently rated 5-stars by our clients.

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UX Projects

Examples of projects where our UX process made a difference, and the results.

NIKO Preston Website – Fine Wine and Craft Beer

Castra Solutions Website

Vertis Accounting

See all UX case studies

Let's make something great together

If you have a project you’d like a quote for, or think we can be of service, why not get in touch with us to discuss your next project?

We don’t do hard sell, it’s no obligation and no pressure.

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A company registered in the UK number #11827788

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