As Ethical Pixels®, making ethical business choices is in our DNA. It isn’t always easy to do the right thing though. The digital world moves faster than any other, and it takes a great deal of time and effort to stay up-to-date with the latest developments and changes.
We have to balance our desire for positive impact against commercial realities, and have learned first-hand how to navigate the grey areas. Where good intentions meet tight deadlines, limited budgets, and conflicting priorities.
That’s why we’ve decided to offer a Digital Ethics Consultancy service to organisations that think like we do and want to invest in better choices for a more sustainable future.
In today’s digital world, every decision you make may have far-reaching implications.
We have our finger on the pulse of the latest changes and can talk you through all the options.
We believe that why we do things are just as important as what we do. We work according to certain principles, and our ethical statement is a promise to those we work with. It is made up of 4 core concepts:
We believe technology is a wonderful tool that can change the world for the better.
We employ a holistic approach to sustainability, from our own growth to our environmental impact.
We want to share the know-how, tactics, specialisms and ‘edge’ of big businesses with everyone else.
We know facts are facts. We’ll tell it how it is, even if we know it isn’t what you want to hear.
Every digital decision, from the tech you choose to the data you collect, has ethical implications. Businesses that take ethics seriously aren’t just doing the right thing; they’re building long-term resilience, trust, and sustainability.
Users, clients, and partners are increasingly aware of how businesses use technology. Ethical practices build trust and credibility – and help you stand out in a crowded market.
Staying ahead of GDPR, AI governance, accessibility standards, and digital sustainability isn’t optional – it’s smart risk management.
The tools you choose influence the behaviour of your team and your customers. Ethical choices lead to better outcomes. For people and the planet.
From inaccessible websites to exploitative data use, unethical choices often lead to reputational damage, legal issues, or costly rebuilds.
Even the most ethical decisions can go unnoticed if you don’t tell your story. Demonstrating your commitment clearly and consistently can be the difference in winning work.
Apart from all the obvious ones we’ve talked about here, do we really need a reason to do the right thing? Why not just because?
Our Digital Ethics Consultancy service gives you practical, expert guidance to make digital decisions that align with your values and your goals. Whether you’re building a product, evaluating a third-party tool, or designing internal processes, we help you make choices you can stand behind.
Our Digital Ethics Consultancy service is ideal for:
Who want to lead by example
Looking to embed ethics into their workflow
Navigating complex digital decisions
Ready to move beyond ‘tick-box compliance’ toward true digital responsibility
We’re proud to have been recognised for our efforts to create better digital experiences in a more ethical way.
2025 UK Enterprise Awards
2024 Innovation in Business Developer Awards
2022 Northern Enterprise Awards
We think it’s really important to stay up-to-date with all the latest technologies, services and opportunities the digital landscape presents.
That’s why we write about this and other relevant topics, and conduct our own research you can draw insights and inspiration from.
