Ecommerce Websites

We build fast, secure e-commerce sites that make it easy for customers to buy and simple for you to manage.

From small product ranges to full-scale online stores, our WordPress-based builds combine intuitive design, solid performance, and scalable functionality – without unnecessary complexity.

Online shops with purpose

We create e-commerce sites that look great, perform flawlessly, and align with your values.

Whether you’re selling products, memberships, or donations, we help you craft a seamless buying experience that’s ethical, reliable, and built to grow with you.

An online shop is available all day, every day meaning your customers can visit your store at any time, no matter what their schedule might be. More and more people prefer the convenience shopping online provides to find the items they want or need, accelerating the shift away from the traditional high street.

Features of our Ecommerce websites

Fulfilment Integration
Stock Management
Custom Product Data
Abandoned Cart
Payment Integration
Coupons & Rules

Ecommerce sites we’ve created…

Website

Bromsgrove Wellness

NIKO Preston is where Every Sip Matters - Preston's premier craft beer and fine wine experience. www.buyniko.co.uk
Website

NIKO Preston Website – Fine Wine and Craft Beer

Award-winning solutions

We’re proud to have been recognised for our efforts to create better digital experiences in a more ethical way.

UX Design Agency of the Year

Central England Prestige Awards

Best Ethical Web Design & Digital Branding Company

2025 UK Enterprise Awards

Best Ethical Web Development Enterprise

2024 Innovation in Business Developer Awards

What our clients think

"Ethical Pixels explained every stage clearly making the whole process very easy to understand."
– Russell Seymour, via Google Reviews
More than
Successful projects completed
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Frequently Asked Questions

What platform do you use for e-commerce?

We use WooCommerce, the leading ecommerce plugin for WordPress. This makes sense to us as WordPress is the platform we use to build all our websites. It’s flexible, secure, and open-source, meaning you own your store, your data, and your future.

We also integrate with other systems when appropriate, but WooCommerce allows us to build tailored, professional online shops without locking you into proprietary platforms.

While there is a theoretical upper limit, a properly configured ecommerce website can support in excess of tens of thousands of products. The key consideration is how you categorise products, and how people will find the right product via your store interface. We don’t price based on the number of products, but the complexity in product range, layouts, flows and different permutations.

Absolutely. You’ll be able to update products, prices, and stock directly from your dashboard, no code required. We design clean, intuitive interfaces so you can focus on running your business, not learning new software.

Yes – we’ll help configure everything from tax rates and shipping options to payment gateways and automated receipts. We can also integrate with systems like Stripe or Royal Mail to simplify things like payment and fulfilment.

This depends on who your payment gateway is, as each provider will usually take either a flat fee per transaction, a percentage of the transaction, or some combination of both.

For legal reasons, and to keep your commercial relationships simple, we require site owners to create and maintain accounts directly with their payment gateway providers, we just help them to talk to one another. 

No problem. WooCommerce supports complex product types including variations, memberships, digital downloads, event tickets, and recurring subscriptions. 

Probably – we regularly connect ecommerce sites with CRMs, accounting tools (like Xero or QuickBooks), mailing lists, and stock management systems.

If it has a documented API or integration, there’s a good chance we can make it talk to your website.

We can most likely migrate your existing products, orders, and customers to a new WordPress/WooCommerce store. This gives you more flexibility, lower long-term costs, and full ownership of your data.

Costs depend on size and complexity, from simple shops with a few products to advanced systems with subscriptions, memberships, or integrations.

We’ll always give you a clear, itemised quote up front with no hidden fees, so you know exactly what you’re paying for, but due to the complexity you should expect ecommerce websites to start from £3-5k.

Ready to start selling online?

If you think we could make an amazing ecommerce website together, why not get in touch with us? We don’t do hard sell, it’s no obligation and no pressure.