The challenge
What we did
Understanding that a key part of ProPix’s draw was the wide range of themed images hand-picked to brighten up anyone’s contact list, we wanted to create a system of PixPacks (the company’s proprietary term for galleries) and images that showed each image to the max, and was easy for the team to update.
We wanted the idea of images relating to PixPack galleries to be prevalent and clear throughout the site, and wireframed a series of pages to support this concept, checking in with the ProPix team along the way and letting them input the latest from their user feedback.
We created a series of custom entities for Images and PixPack galleries in the site’s admin interface and implemented a way for the posts to easily relate to one another, leveraging the inherently relational nature of the SQL database stack.
The result
Aside from this feature unique to ProPix, the site needed the common brochureware site pages explaining the app and company, and providing a way for people to get in touch and feed back on early stages of the app, when released. The site also features a series of short videos we created to help explain the concept of the app, which will be used to support the launch on social media.
Ultimately, Founder Matthew Bayley felt the site was another step change in the way ProPix would be perceived.
