Good design isn’t just about how something looks – it’s about how it works. User Experience (UX) design focuses on understanding how people use your website, what they’re trying to achieve, and how easily they can do it.
When your users’ needs align with your business objectives, that’s where real results happen. More engagement, better conversions, and happier customers.
What is UX?
User Experience (UX) is the process of designing with empathy. It’s about seeing your website through your users’ eyes – understanding their motivations, pain points, and goals.
Every website sits at the intersection of user need and business objective.
A strong UX ensures every interaction feels intuitive, logical, and satisfying. It helps your audience find what they need quickly, and encourages them to take the actions that matter to your organisation.
Investing in UX isn’t just about making a website easier to use – it’s about making your business more effective. Our role is to find that overlap – where your users’ goals and your organisation’s aims align – and design experiences that make it easy, natural, and enjoyable for both parts to succeed.
Higher Conversions
Better journeys mean more enquiries, sales, or sign-ups.
Improved Retention
Users are more likely to return to a site that’s easy to navigate.
Reduced Costs
Fewer support requests and less wasted development time.
Stronger Brand Perception
Stay on top of code efficiency and speed. Professional, thoughtful experiences build trust.
Accessibility and Inclusivity
A well-designed experience works for everyone.
How we do it
1. Define
We start by understanding your users and your organisation. Through research, workshops, and analytics, we identify what your audience really needs and how that connects to your business goals.
2. Design
We turn insights into structure.
Wireframes, prototypes, and user journeys take shape, focused on simplicity, accessibility, and clarity. Every choice is made to guide users smoothly and intuitively from first click to conversion.
3. Deliver
Once the design is approved, we bring it to life. Working collaboratively with developers and stakeholders, we ensure that the real-world implementation reflects the strategy and intent of the UX process.
4. Optimise
UX doesn’t end at launch.
We analyse how users actually interact with your site, review feedback, and refine. Ongoing optimisation ensures your site continues to meet evolving needs and expectations.
Our UX Specialisms
Award-winning solutions
We’re proud to have been recognised for our efforts to create more user-friendly experiences.
UX Design Agency of the Year
Central England Prestige Awards
UX Specialists of the Year
2022 Central England Prestige Awards
Award for Excellence in UX Design
2020 Midlands Enterprise Awards
Our UX Projects…
Frequently Asked Questions
How is UX different from design or UI?
Design and UI (User Interface) deal with how things look and function visually – things like colours, buttons, layouts, etc.
UX sits a step higher: it’s about why those elements exist, how users move through them, and whether the overall experience feels natural and effective.
You can think of UI as the paint and finish, while UX is the blueprint underneath.
Do I need UX consultancy if my site already looks good?
Very possibly. Even beautiful websites can frustrate users if navigation, forms, or key tasks aren’t intuitive. UX consultancy goes beyond aesthetics to make sure your site actually works, for your audience and your goals.
Small UX improvements can make a big difference to conversions, engagement, and user satisfaction.
How do you research user needs?
We combine data and empathy. That might include user interviews, surveys, analytics reviews, heatmaps, and usability testing. It depends on your project’s size and goals.
The aim is to understand what your audience is trying to achieve and where they get stuck, so we can make those interactions as simple as possible.
Is UX just for websites, or can it help with other systems too?
While most of our UX consultancy focuses on websites, the principles apply anywhere users interact with digital systems; including apps, dashboards, and internal tools.
If it has users, UX can improve it.
How long does UX consultancy take?
This depends entirely on the project scope.
A quick UX review might take a few days, while a full discovery and redesign process could span several weeks. We’ll always try to tailor the approach to your timeline, goals, and budget.
Can UX help improve SEO or marketing performance?
Absolutely. Search engines increasingly reward websites that users find easy to navigate and understand.
Good UX reduces bounce rates, increases dwell time, and encourages interaction – all signals that can positively affect SEO and marketing ROI.
Is UX consultancy expensive?
Not necessarily, one of our key missions is to make UX consultancy available to businesses who might otherwise think it’s out of reach.
That said, it’s an investment like any other. UX improvements often save money in the long run. By identifying and fixing usability issues early, you can prevent costly rework later and improve the effectiveness of every marketing pound you spend.
We’ll always be transparent about costs and recommend only what delivers genuine value.
Can you review an existing site rather than redesigning it?
Definitely. We often conduct UX audits on existing websites to highlight issues and prioritise improvements without a full rebuild.
Sometimes a few targeted fixes can transform performance without starting from scratch. We only implement these changes on websites we build and manage, but you are free to take recommendations to your incumbent website designer or developer.
Do you test designs with real users?
Yes, whenever possible.
Testing prototypes or live sites with a small group of representative users provides insights no amount of internal discussion can match. It’s one of the fastest ways to uncover opportunities and validate design decisions. The time needed to source respondents and collate feedback may incur cost, however.