As Ethical Pixels®, making ethical business choices is in our DNA. It isn’t always easy to do the right thing though. The digital world moves faster than any other, and it takes a great deal of time and effort to stay up-to-date with the latest developments and changes.
We have to balance our desire for positive impact against commercial realities, and have learned first-hand how to navigate the grey areas. Where good intentions meet tight deadlines, limited budgets, and conflicting priorities.
That’s why we’ve decided to offer a Digital Ethics Consultancy service to organisations that think like we do and want to invest in better choices for a more sustainable future.
Driven by our values
We believe that why we do things are just as important as what we do. We work to certain principles, and our ethical statement is a promise to those we work with.
Positivity
Sustainability
Accessibility
Honesty & Integrity
Why Digital Ethics Matters
Every digital decision, from the tech you choose to the data you collect, has ethical implications. Businesses that take ethics seriously aren’t just doing the right thing; they’re building long-term resilience, trust, and sustainability.
Trust
Users, clients, and partners are increasingly aware of how businesses use technology. Ethical practices build trust and credibility - and help you stand out in a crowded market.
Regulations
Staying ahead of privacy regulations like GDPR, AI governance, accessibility standards, and digital sustainability isn’t optional - it’s smart risk management.
Culture
The tools you choose and your approach to digital influences the behaviour of your team and your customers. Ethical choices lead to better outcomes. For people and the planet.
Avoid shortcuts
From inaccessible websites to exploitative data use, unethical choices often lead to reputational damage, legal issues, or costly rebuilds. Doing things the right way upfront can create savings.
Perception
Even the most ethical decisions can go unnoticed if you don’t tell your story. Demonstrating your commitment clearly and consistently can be the difference in winning work.
Just because…
Putting good out into the world creates its own good. Apart from all the obvious reasons we’ve talked about on this page, do we really need a reason to do the right thing? Why not do it just because?
Our Digital Ethics Consultancy offering
Our Digital Ethics Consultancy service gives you practical, expert guidance to make digital decisions that align with your values and your goals. Whether you’re building a product, evaluating a third-party tool, or designing internal processes, we help you make choices you can stand behind.
We offer:
- Ethical audits of your current platforms and practices
- Policy guidance on digital ethics, AI, accessibility, and sustainability
- Ongoing advisory for project teams or decision-makers
- Support with procurement and vendor due diligence
Who it’s for
Our Digital Ethics Consultancy service is ideal for:
Purpose-led organisations
Who want to lead by example
Agencies and tech teams
Looking to embed ethics into their workflow
Startups and scaleups
Navigating complex digital decisions
Any business
Ready to move beyond ‘tick-box compliance’ toward true digital responsibility
What do we know?
We’re happy to say we’ve been recognised for our efforts to make better websites that are easier to use.
Ethical Insights
We think it’s really important to stay up-to-date with all the new technologies, services and opportunities the digital landscape presents. That’s why we write about this, and other relevant topics.
