Brochureware, Community, Dynamic, Membership

Stourport Town Website

Our responsibilities for this project:
  • Design and build of a new website for residents of, and visitors to, the town of Stourport-on-Severn
  • Construction of self-serve features, allowing users to submit and manage their own directory listings, events and attractions.
  • Account creation, management and email verification features keep the site an up-to-date, representative and useful resource for the town
  • Scalable cloud hosting architecture

Ethical Pixels initially started working with Stourport Forward, a local non-profit focused on the regeneration of Stourport-on-Severn, in 2019. Our early work was to advise on IT infrastructure and to bring the existing town website onto our hosting environment. We continued to be on hand to help out with an array of digital challenges.

The successful Stourport Town website has been run by Stourport Forward since it was launched in 2010 and has weekly views of around 6,000 people interested in the town. However like so many, it had become difficult to update and bloated by continually evolving content that the site’s architecture couldn’t handle. The result was a confusing to navigate website that didn’t serve the needs of the community.

We believe that the trust people put in community websites is directly related to the information presented being up to date and useful, and for that to happen without a huge amount of overhead. We pitched an idea where users would have the ability to participate and manage their own information.

Our redesign and build included content and functionality aimed both at local organisations & residents, as well as visitors to the town. Furthermore, we also implemented an events calendar and community standards that allows anyone in the town to post community events, find out about places to visitwhere to stay, what shops are on the high street and what events are on in town.

The site is architected using dynamic content as an underlying principle – all content is tagged with public facing filters (e.g. takeaway restaurants) that users can refine their selections with, and behind-the-scenes tags for audience suitability. As part of future planned work, we will create a ‘Plan your visit’ area whereby district groups (e.g. families with small children) can see all events, organisations and attractions most suitable for them in one place.

To reduce admin overheads on Stourport Forward, we also worked to create a comprehensive set of community guidelines, as well as a robust self-serve functionality for individuals and businesses to add their details to a town directory or list attractions and manage/claim their own listings.

Stourport Forward staff only have to approve/reject content as opposed to sourcing and editorialising (although this is still possible if desired).

The economic impact of local lockdowns caused by coronavirus has hit small high streets like that in Stourport particularly hard, another reason Stourport Forward acted to create this new resource – something that almost everyone in town would be able to access and use safely and remotely, without having to subscribe to specific social networks.

Stourport Forward’s Chairman, David Willetts said:

“We know how tough it has been for local businesses during the pandemic. Just as our businesses have got going again, we’re back into lockdown. We wanted local people to have the opportunity to showcase their businesses, so that potential visitors to the town will be able to see what’s on offer.”

Our Managing Director Larry Brangwyn commented:

“We believe websites can be better and are always looking for ways in which we can raise the expectations people have in community websites such as Stourport Town. By leveraging technology to help organisations and individuals manage their own content on the website, it is more likely that the information presented will remain an up-to-date and relevant resource for residents and visitors alike.”

Stourport Forward gave us this lovely feedback on the work conducted:

"Ethical Pixels recently developed a new Stourport Town website for Stourport Forward. As a small organisation, we have found their advice and help invaluable. They proposed new ways of working and we have seen an improvement in the number of visits to the site, dwell time and click-through to new features. I have been particularly impressed by their ability to solve technical issues and even re-write parts of programmes to make something work for us. Larry’s knowledge and understanding of web and social media are extremely helpful, and it's good to know that someone will make sure that everything keeps working!"
Eliza Botham,

A great deal of the web is focused on user-generated content – providing a platform on which anyone can get exposure, or connect with like-minded people in almost any area imaginable. This can be for anything from writing to art, video, events, good causes, memes… the list is endless.

That’s why we also create bespoke, dynamic web applications like these that use automation to take the load off you. It’s never been easier to run a community website, a membership service, or to take advantage of the latest in mobile caching and acceleration technology.

If you’re interested in connecting people using systems that take the load off managing large numbers of relationships, facilitating retained revenues, or simply creating value around the hard work undertaken to create your content, talk to us today.

Client Name:
Stourport Forward
Project Date:
November 2020
Services used:
Build, Design, UX
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