TR2050 (shortened from Total Reward 2050) is a global platform that brings together expert reward leaders and academics to pool their experience and ideas, to question the future of reward and, as the workforce transforms, to work together on developing solutions that will meet the challenges ahead.
This exclusive members community operates around the globe and is made up of representatives from some of the world’s biggest household names,
We were introduced to the team by an existing partner who was impressed by our work on a different project, and was aware of issues with the previous website, which was built on a proprietary Content Management System (CMS) and was difficult to edit.
Ethical Pixels were instructed to create a site that made more off the TR2050 brand, was easier to maintain, and that reflected the future-thinking vision of the group, while preserving its professional feel and usability.
We followed our usual user-centred design process, allowing founders Dominic O’Kelly and Martin Pfaendler to see our proposed layout and functionality at different points of evolution.
The website
The website itself had to feature a range of different content and functionality, to best serve the community of members and reduce administrative overhead on the TR2050 team.
Key features
Dynamic Content
An evergreen front-end showcasing key member organisations and thought leaders that make up the TR2050 community.
Biographies
Key thought leaders and personnel have individual biography pages that not only highlight their experience, but are useful for SEO as well.
Public Insights
TR2050 maintains a library of useful insights and resources that are available to the public. Different formats can be used, searched and filtered.
User Login
Members can log into the site to access exclusive content, stay up-to-date with upcoming meetings and to manage their account.
Members Area
The members area features useful information such as the next relevant meeting for the user, and key updates from the TR2050 team.
Members-only content
Along with the public insights, TR2050 also features exclusive resources that are only available for members. This is available to search and filter in the members area.
Profile Management
To make the members area easier to maintain and quicker to access, users can manage their own accounts and change their details in the profile area.
Help & Support
In case of any issues using the self-serve parts of the site, there are readily available support resources and a way to report technical issues to Ethical Pixels.
After migrating the content and users from the previous website, we seamlessly switched over the sites and provided instructions for TR2050 to provide their members access to the new site. We’re delighted that the site has been well received by both our client and their members:
