Why we redesigned our website for the third time in 12 months

14th September, 2020
Ethical Pixels
4 minutes

Yep, it’s true. And you’re probably wondering if we shouldn’t have been building other people’s websites during this time!

Don’t worry, we’re on top of things. But why have we taken valuable time out of our development schedule to give our own site another going over? It was fine…right?

Well, we’ve talked before about how a website is a bit like a garden – the best ones are tended often.

The truth is, it’s a shame how many good web designers are let down by their websites, precisely because they spend all their time on other people’s. As web designers, we feel our site should be the best of the best. We believe in living by our values and showing off the best the web has to offer. If any of this strikes a bit close to home, it’s probably time for some self-care, and there’s no better time than in the middle of a busy set of client projects.

It might sound counter-intuitive as you’re already stacked, but when you’re neck-deep in solving other people’s problems, you occasionally end up solving your own. Since being asked to come up with solutions to a range of other problems, we consolidated our own offering and solved a few of our technical problems at the same time.

And that’s why we’ve had a little revamp here. We wanted to ensure we always showcase the kind of process, technologies and workflow that we would put to work for you. If we ever don’t feel that’s the case, that’s how we know it’s time to update.

Enjoy the new site, and as ever, if you see something you like, talk to us.

Tags:Problem solvingRedesignUXWebDesign

Thanks for reading. We hope you found it useful

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